ALTERNA HAIRCARE
United States
ALTERNA Haircare is an American luxury professional haircare brand founded in 1997. Inspired by skincare science, it creates salon and at-home products focused on repair, hydration, color protection, volume and styling. Its signature Caviar Anti-Aging collection uses caviar extract and excludes added parabens and SLS/SLES sulfates. ALTERNA has belonged to Henkel since 2014.
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