About-Face
United States
about-face is a Los Angeles-based color cosmetics brand founded in 2021 by singer and self-taught makeup artist Halsey (Ashley Frangipane). It creates bold, high-performance products for eyes, lips and face, centered on artistic self-expression. Its formulas are vegan, clean and cruelty-free. The independent brand is backed by beauty incubator Celebrands.
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