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YOUTH TO THE PEOPLE

Youth To The People is an American skincare brand founded in Los Angeles in 2015 by cousins Greg Gonzalez and Joe Cloyes, inspired by their grandmother’s professional skincare expertise. Its high-performance vegan formulas combine superfood extracts with active ingredients. Acquired by L’Oréal in 2021, the brand now belongs to L’Oréal Luxe.

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