MAYBELLINE NEW YORK
Maybelline New York is an American mass-market makeup brand founded in Chicago in 1915 by Thomas Lyle Williams, inspired by his sister Mabel’s homemade lash mixture; its name combines Mabel and Vaseline. It offers accessible, trend-led products for eyes, face, and lips across diverse shades. Maybelline has belonged to L’Oréal since 1996.
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