IT COSMETICS

IT Cosmetics is an American makeup and skincare brand co-founded in 2008 by former television news anchor Jamie Kern Lima and Paulo Lima, inspired by Jamie’s rosacea-prone skin and sparse brows. Developed with plastic surgeons and dermatologists, its problem-solving formulas include the bestselling CC+ Cream. L’Oréal acquired the brand in 2016.

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IT COSMETICS Do It All Radiant Concealer Concealer

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IT COSMETICS CC+ Cream with SPF 50+ Foundation

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IT COSMETICS Bye Bye Under Eye Concealer Concealer

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IT COSMETICS CC+ Cream Natural Matte Foundation

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IT COSMETICS Bye Bye Under Eye Eye Cream Eye Cream

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IT COSMETICS CC+ Nude Glow with SPF 40 Skin Tint

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IT COSMETICS Superhero Mascara Mascara

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IT COSMETICS Hello Sunshine Invisible Sunscreen SPF 50 Face Sunscreen

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