INNBEAUTY PROJECT
INNBEAUTY PROJECT is an American skincare brand founded in 2019 by beauty-industry veterans Alisa Metzger and Jen Shane. It develops high-performance, clinically tested skincare, lip treatments and SPF products at accessible prices by reducing traditional markups. Formulas are vegan, cruelty-free and dermatologist-tested. It received minority backing from Strand Equity and Beechwood Capital in 2021.
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