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FIRST AID BEAUTY

First Aid Beauty is an American skincare brand founded in 2009 by Lilli Gordon to address the needs of sensitive skin. Its clinically tested, dermatologist-tested face and body formulas target dryness, eczema-prone skin, breakouts, redness and barrier care while excluding artificial fragrance and drying alcohols. Procter & Gamble acquired the brand in 2018.

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4 products

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