BEAUTYBLENDER

Beautyblender is an American beauty-tools brand founded in 2003 by Hollywood makeup artist Rea Ann Silva. She developed its reusable, edgeless, egg-shaped sponge while working on high-definition television, seeking a seamless, camera-ready finish without airbrushing. The original pink sponge created a new makeup-tool category, later expanded with brushes, cleansers, applicators and complexion products.